The Players' Tribune is Humanizing, Empowering and Connecting Athletes to Fans More Than Ever Before

The age of athletes reaching their audiences solely through the traditional news media is over.

The Players' Tribune enables athletes across the sports landscape to take greater control of their narrative and tell their story without editors or producers serving as gatekeepers deciding how – and even whether – to report on them.

Since its founding by Derek Jeter in 2014, The Players’ Tribune has served as a new media outlet with content primarily being impactful, first-person stories from athletes ranging from 5-time NBA All-Star Kevin Love openly discussing his mental health struggles to 2020 WNBA MVP A’ja Wilson penning a letter personally addressing young Black girls. Notably, Kevin Durant utilized the outlet as a news breaking platform when he penned his 'My Next Chapter' story to announce his free agency decision to join the Golden State Warriors on July 4, 2016.

Countless athletes in addition to Love, Wilson and Durant have utilized the The Players’ Tribune to offer their unique perspectives on topics they are passionate about or share a story they believe needs to be shared.

Through social media, athletes can reach audiences across the world instantly with the click of a button. The Players' Tribune's video, podcast and written forms of content represent additional emerging tools available to athletes searching to connect with their fans and tell their stories in their own words.