The 2022 Sports PR Summit (SPRS) marked the first in-person iteration of the event since before the pandemic. 

Leading a team of digital and social media strategists, I ensured maximum reach across multiple media channels. Our efforts enhanced the SPRS's national reputation and ability to attain Edward R. Murrow award-winning journalists such as Tom Rinaldi as panelists.

Researching global journalism, marketing, advertising and emerging media trends, I created our team's content calendar and engaged media executives across the country. 

Our social, web and internal communications messages positioned the SPRS as the premier sports PR entity reflecting on the industry's most timely and relevant topics:

​

• Name, Image and Likeness (NIL)

• Social media, podcasting and the rise of athlete-driven content

• Corporate communications, civic outreach and philanthropy

• The relationship between sports tech and fan engagement

• NASCAR's commitment to social justice

• COVID-19's impact on media relations and media access to locker rooms

• Paradigm shifts in streaming vs. linear sports viewership

• Growing media coverage, corporate investment and fan engagement with women's sports in celebration of the 50th Anniversary of Title IX

• The evolution of the men's and women's March Madness tournaments

• Advertisers' adoption of influencer marketing and athlete spokespeople

• Sports tourism​