Agency & Media Relations
“It’s a beautiful and complex dynamic to navigate for PR people. We (journalists) want more more more. On the other side — coach, athlete and organization — you often want less less less.” - Tom Rinaldi, at 2022 Sports PR Summit
Earned Media (Traditional)
FINN Partners
While supporting account media activities at FINN Partners for two international luxury hotel brands, the earned coverage I monitored and shared with client contacts included:
TIME – The World’s Greatest Places of 2025: Oberoi Vindhyavilas Wildlife Resort, Bandhavgarh
Vogue – The Best Beaches in California for Sunsets, Surfing, and West Coast Charm
Forbes – Cruise The Nile In Ultimate Luxury On The Oberoi Zahra
Forbes – There’s A Secret Underground Bar In South Carolina’s Lowcountry
AFAR – The World’s Longest River Is About to Get New Luxury Cruises—and We Can’t Wait to Sail
Condé Nast Traveler – 25 Adult Spring Break Destinations for 2025
Travel + Leisure – 20 Romantic Anniversary Trip Ideas
Travel + Leisure – 12 LGBTQ+-friendly Resorts in the U.S. and Caribbean for a Fun and Inclusive Getaway
ELLE Decor – The 25 Best Mountain Resorts for a High-Altitude Escape
Lonely Planet – How to plan a sober curious trip to wine country
Men's Journal – Why You Should Reconsider Cabo—Even if You're Not a College Kid on Spring Break
Allen University Athletics
Local media proved instrumental in engaging the community and promoting the university's historic transition to NCAA DII when I worked for the athletic communications team at Allen University.
Our staff secured coverage from local media outlets including:
Earned Media (Social)
ESPN PR
After I wrote the voice-over for this video honoring longtime ESPN executive Rosa Gatti, ESPN PR published the video to its Twitter/X and Facebook accounts.
The videos highlights Mrs. Gatti – the 2022 Sports PR Summit's Lifetime Achievement Award Recipient – for career excellence in corporate communications, philanthropy and civic outreach.
X/Twitter – @ESPNPR (173.4K Followers)
Facebook – ESPN PR (20K Followers)
FINN Partners
My account teams at FINN Travel leaned into influencer marketing to promote our clients' luxury wellness offerings and unique travel experience provided to guests.
Social coverage secured with influencers included:
Champagne Hale at Cliff House – Montage Kapalua Bay
Instagram In-Feed Reel
@maria_ponomaryova – 1.1M followers
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Global Exclusive: @oberoihotels arrives on Central India's wildlife tourism scene with Oberoi Vindhyavilas Wildlife Resort
Instagram In-Feed Reel
@cnttravellerindia – 511K followers
@malavikab – 2.5K followers, Digital Editor Condé Nast Traveller India
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Montage Big Sky, Montana Luxury Resort
Instagram In-Feed Reel
@wishbonekitchen – 1.3M followers
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Montage Big Sky, Montana Luxury Resort
Instagram Carousel Post
@wishbonekitchen – 1.3M followers
Whales & Wine at the Montage Kapalua Bay Cliff House
Instagram In-Feed Reel
@sfdhawaii – 15.3K followers
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Sunset at Cliff House – Montage Kapalua Bay
Instagram In-Feed Photo
@sfdhawaii – 15.3K followers
Organic Media Coverage
FINN Partners
Additionally, at FINN Partners, organic coverage of client hotel properties I monitored through Muck Rack and shared with clients included:
Architectural Digest – The World’s 9 Resorts to Visit Before You Die
House Beautiful – The "REAL" Grand Prize of 'The Flip Off' Is Not What You Would Expect
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Syndicated to Yahoo! Entertainment
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Syndicated to MSN
Chase Travel – 9 of Our Favorite Hotels Around the World With Special Cardmember Benefits
Southern Living – 12 Southern Hotels With The Coziest Fireplaces
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​The Dogster – 11 Dog-Friendly Wedding Venues in the US (2025 Guide)
Newsweek – 8 Perfect Valentine’s Day Gift Ideas for Him 2025
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Syndicated to The State
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Syndicated to MSN​​
Media Relations
The Daily Gamecock
Working up The Daily Gamecock newsroom and delivering stories for its sports beat granted me tremendous lessons in research, journalistic integrity, sourcing and interviewing, deadline management, and – above all – media relations.
On many occasions, I trekked across campus to get just the right quote, conduct an interview or attend a coach's media availability.
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This experience shapes my abilities to understand a journalist's audience, build relationships and break through a cluttered inbox.
I've been on the journalist side of media relations. Proudly, I employ these lessons in my media pitching activities for clients and brands.
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Stories I published as a result of working with editors, sources and athletic communications staff members include:​​​
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"All four can make a difference in our program": Gamecocks add four players to 2019 class on National Signing Day
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Gamecock club hockey team prepares for regionals after hoisting Palmetto Cup
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Gamecocks and Tigers to kick off Palmetto Series​​​​
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Gamecock volleyball drops two of three in Panther Challenge
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Gamecocks host top-ranked Volunteers​
South Carolina Gamecocks
Assigned a multimedia journalism course project requiring me to tell a story related to COVID, I focused on the Gamecocks athletic communications team.
I learned and reported how the staff shifted its media relations goals when the pandemic forced the NCAA to immediately cancel athletic competitions. I interviewed the Gamecocks football, baseball and women's basketball SIDs for my story:
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Gamecocks Associate AD/Communications & PR Steve Fink published my story on Gamecocksonline.com when I shared my final draft with the staff.​​​​​
