The 2022 Sports PR Summit (SPRS) marked the first in-person iteration of the event since before the pandemic. 

 

Leading a team of digital and social media strategists promoting the annual event, I enhanced the SPRS's national reputation and ability to attain professional sports commissioners and Edward R. Murrow award-winning journalists such as Tom Rinaldi as keynote speakers.

 

Researching global journalism, marketing, advertising and emerging media trends, I created our team's content calendar and delegated coverage responsibilities based on team members' areas of expertise.

 

Our social, web and internal communications content positioned the SPRS as the premier sports industry entity focused on this era's most relevant sports industry topics:

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• Name, Image and Likeness (NIL)

• Social media, podcasting and the rise of athlete-driven content

• Corporate communications, civic outreach and philanthropy

• The relationship between sports tech and fan engagement

• NASCAR's commitment to social justice

• COVID-19's impact on media relations and media access to locker rooms

• Streaming and paradigm shifts in live sports broadcasting

• Growing media coverage, corporate investment and fan engagement with women's sports in celebration of the 50th Anniversary of Title IX

• The evolution of the men's and women's March Madness tournaments

• Advertisers' adoption of influencer marketing and athlete spokespeople

• Sports tourism​